Feedback and Analytics

When creating (or editing) an event, the Event Insights section allows you to send a post-event email and feedback form to attendees who have clicked the “Save” button to express interest in your event. This feature is enabled on a per-event basis by checking the “Request post event feedback from attendees” checkbox. From there you can include or exclude certain questions as well as preview the email and survey. Once people respond to the survey an Event Insights report is built from the data and available under the “Metrics” dropdown at the top of the event’s edit form. Localist’s documentation also provides a thorough explanation of this feature.

After initially saving your event’s details an Event Reach box will appear at the top of the right column on the event’s edit form. Clicking the percentage bar will reveal some details about how that score was calculated (see the example image to the right). From this information you can see what recommended edits or updates to your event’s details will maximize its reach. Localist’s documentation provides some additional insight in to this feature and states that “a healthy score for a typical event will fall above 70%”.